A company with a great industrial heritage, for over a century Pirelli Tyre has developed as a truly international enterprise, deeply rooted in the diverse national markets. Our competitive strength is founded on our technological and research capabilities and the professional skills of our human resources.
Constant attention to market requirements allows us to produce and market complex products of high quality and to successfully operate from our various international bases. Innovation and research represent the distinguishing traits of Pirelli, a company that has embraced the challenge of new technologies with the primary aim of creating value. We attribute significant priority to the improvement of performance and minimization of environmental impact of our production processes and products.
Our conduct is regulated by an Ethical Code applied consistently and responsibly by all the Pirelli Tyre's employees and suppliers throughout the world. The excellence of Pirelli's corporate governance represents a systematic and prioritized commitment by the company's higher management. Our management strategy is based on an optimum balance of the taking of direct responsibility and teamwork, the centrality of policies and the decentralisation of local operational responsibilities. We shall be capable of financing our continued growth with the creation of appropriate value, in the interests of our shareholders, clients and employees while respecting the communities in which the company operates.