Motorbooks Garage

S&S Cycle and Motorbooks are launching their newest book this weekend (Saturday, 9.26.09) at the world’s 2nd largest Oktoberfest celebration… La Crosse, Wisconsin’s Oktoberfest!

We’ll be riding the parade route in front of 150,000 spectators and showing off some of the sweet custom bikes from the book. After the parade, stop by and meet some of the builders and get your book signed 3p – 5p at the Southside Festgrounds. The book officially hits shelves Monday, September 28th but HubGarage Members can get 25% off retail price starting right now if they order from motorbooks.com by using promo code HUBHOT25 when checking out.

About the Book:
In 1958 George Smith started a small company called S & S Cycle. His mission: “To make all bikes go faster.” Fifty years later, S & S Cycle is everything Smith envisioned. To celebrate its fiftieth anniversary, the world’s premiere builder of aftermarket V-twin motorcycle engines and components commissioned custom motorcycles from fifty top builders. The competition that grew out of this challenge unfolds in the pages of S & S Presents Today’s Top Custom Bike Builders, which showcases the splendid bikes built for S & S’s fiftieth anniversary show. The book, beginning with a brief history of S & S Cycle, features four-page spreads on each motorcycle, along with profiles of the builders—including Chica, Cory Ness, Paul Cox, Jerry Covington, Jesse Rooke, Redneck Engineering, Arlen Ness, Kim Suter, Brian Klock, Kendall Johnson, Roger Bourget, Rick Fairless, Fred Kodlin, and Paul Teuttel Sr. With illustrations by master custom-bike photographer Michael Lichter, this is as much a celebration of the custom builder’s art as it is a tribute to S & S Cycle’s accomplishment.