Steele Blog - SEMA Day One
MONDAY AT THE SHOW
(note: pictures are posted in our gallery)
Today was “move-in” day at the SEMA Show. This is the day that the vendors set up their booth spaces at the show. This is the very un-glamourous side of the show that rarely is shown on television programs or in magazine articles. We spend the day tracking down boxes and show gear, setting up our booth space, getting our credentials, and handling a host of issues & problems that always seem to crop up. And, we get to do it all in hot and sticky convention center, while dodging forklifts and cranes all day long.
The best part of Monday is the “move-in” of the show cars! Just like an NSRA or GoodGuys event, seeing the multitude of cars being driven into and onto the show floor is a fun (and humbling) experience. Our President, Matt Agosta, and I took a little time to walk around the show floor to see some old friends and check out the rides they brought to the show.
1955 BUICK - One of the first cars we saw was a 1955 Buick lead sled built by Tim Strange from Strange Motion, Inc. The car was definately a head-turner, painted in a dark orange w/gold flake paint. We were lucky enough to spend some time talking to Tim as he prepped the car and were blown away by the many different ways he had used our Peel-N-Stick and general-use weatherstripping around the car. If you don’t know Tim’s work, you should. Check him out at www.strangemotion.com. You will definately see this car around the show circuit next year.
1952 BUICK - For those that know me, they know I dig Buicks…and Bobby Alloway of Alloways Rod Shop brought the most perfect, and beautiful, Buick I have ever seen. Every line of this car is perfect, from the leather interior to the amazing trim work. Seeing a car like this humbles you to think that the hard work you put into your business every day can result in this kinda masterpiece, in even the smallest of ways. Of course, nobody is gonna notice our rubber all over this killer ride, but Matt and I sure did.
One of the great parts of SEMA is that you never know who you are gonna run into. As we admired the ‘52 Buick, So-Cal Speed Shop President (and legendary builder) Pete Chapouris stopped by to talk about the car with us. Monday is the day of the show that we can all just be fans and talk shop…and talking shop with a legend like Mr. Chapouris is simply cool!
1985 OLDS CUTLASS - Another thing that makes SEMA so special is the variety of cars you’ll see here. And,. we think one of the things that makes Steele special is that we embrace all types of rides. This year, Steele sponsored one of our customers, Juan Limon from California. Juan is a member of the Swift Car Club and built a beautiful 1985 Cutlass on his own. The car sits on custom 26 inch rims and is a painted as a tribute to his car club. THIS is what drives our industry…guys like Juan, and we love getting to know them. As far as we could see, Juan’s Olds may be the only “donk” on the show room floor…and we felt great to be able to bring Juan and his ride to the show.
2010 CAMARO - You can’t spit any direction without hitting a new camaro! It’s kinda overkill here at the show. Don’t get me wrong..I dig the new camaros (a lot). But, I have never seen so many custom jobs of one model at SEMA before. Yet, that is exactly what this show is about…customizing cars. So, in a strange sorta way, it makes sense to see dozens up on dozens of totally tricked-out camaros everywhere you look…cuz that is what our hobby and our industry is all about….showcasing your own vision of your ride!
Well folks…I gotta take a break and get back to work. The show starts early in the morning! Check back for tomorrow’s update.