Steele Blog - SEMA Day Three
(Note: pictures can be found in the gallery)
Wednesday is un-officially “International” day at the show. A large portion of the buyers and attendees walking the show are from all over the world. As a world-wide supplier of restoration rubber parts, we ship our products to every corner of the globe, so this is an important (and busy) day for us. Many of the attendees are from our neighbors in Canada and South America, but there was a large contingent of folks from Australia. These folks flew 15 Hours to attend the SEMA Show…that should tell you how big this show is!
1957 “CAN AM” TRUCK - Right in front of the convention center, a beautiful silver and blue truck is being displayed. This one-of-a-kind truck was built by our good friend Yogi Sommerville of Yogis, Inc., a well known hot rod parts supplier. Nearly 8 years ago, Yogi drew a concept for a “Can Am” pickup truck, with classic Chevy Belair lines, a walnut bed, and incredible details at every corner of the truck. After you see the truck, you can understand why he spent eight years building it!.
The crowd at today’s show was even bigger than yesterdays crowd. Whomever is reporting the depression and downfall of U.S. Industry isn’t at this show. The U.S. is still the world leader in automotive development and innovation…and that’s probably why half the world seems to be here at the show today.
Once again, our day is long as we go straight from the show floor to the reception halls for the Hot Rod Industry Alliance (HRIA) awards banquet. This event salutes the best builders and companies of the year. Most important, the event also inducts new members into the HRIA hot rodding hall of fame. This year, Gene Winfield and Art Morrison were part of the inductees to the hall. Spending a few minutes talking to both gentleman is pretty cool, as both are legends of our industry.
At the Steele Rubber Products table, we invited some other companies to join us for the HRIA Reception. One of the people that sat with us was a young guy named Matt. He’s a young car nut that works for Bed Wood & Parts (from Kentucky). As he got the chance to meet Gene Winfield, he was speechless. Later, he gushed about meeting one of his heroes. I think it’s great that the next generation of hot rodders appreciates the legends of our industry…and makes me realize that hot rodding is in good hands for the future.
Well folks…another day checked off the SEMA Show calendar. We’ll be back tomorrow.