Details

Performance

• Engine: Balanced & blueprinted 540 cu. in. motor
• Engine Parts: Custom fuel injection system
• Transmission: Turbo 400 automatic transmission,
• Suspension: 2" drop spindles, adjustable front shocks, Adjustable rear shocks
• Tires: Goodyear tires

Interior

• Upholstery: Custom bone leather door panels, Custom chrome inner door hardware, Custom bone leather side & kick panels, Custom bone leather rear shelf, Custom bone wool carpets, Custom bone wool floormats, Custom Cadillac carpet rocker trim, Custom seat belts
• Steering Wheel: Genuine Boyds One-Off
• Gauges: Custom chrome instrument cluster, Custom refaced Boyds gauges
• Pedals: Boyds

Exterior

• Paint: Custom Pink Metallic
• Wheels: Boyds billet Smoothie's

Audio & Electronics

About

Hershey’s employed the talents of Boyd Coddington to produce a 1957 Cadillac Coupe De Ville sweepstakes car fit for the King. The car was featured as a three episode build on TLC’s hit show American Hot Rod. The show and the car were excellent marketing tools for the Hershey Company to help promote their “Live like a King” promotion and Special Edition Peanut Butter and Banana cups. The unveiling of the 1957 stunning pink icon was in downtown Manhattan. There of all places, it is hard for anything to stand out. But sure enough the Boyd Coddington Custom Elvis Reese’s Pink Cadillac dropped jaws of amazed onlookers as Boyd cruised down streets literally stopping traffic!

History of this Vehicle

Plans for this Vehicle

Sponsors & Special Thanks

Hershey’s